Lindsay Brumwell is a dynamic public affairs strategist with a proven track record of 18 years, specializing in guiding enterprises through complex political, social, and regulatory challenges. Lindsay’s work spans across vital sectors such as energy, agri-value, mining, and transportation, reflecting her versatile approach to solving multifaceted issues.

Lindsay knows firsthand that the key for organizations to effectively influence public policy is finding the intersection between business strategy and the public trends driving political thinking.  Armed with this knowledge and know-how, she has been instrumental in steering monumental projects to success amidst the flux of external dynamics, adeptly engaging with a spectrum of stakeholders from local communities to high-ranking officials and bureaucrats.

Before establishing LB Strategies, Lindsay held senior corporate, government and public relations roles with reputable companies such as CN, Federated Co-operatives Limited, BHP Canada, and the Vancouver Fraser Port Authority.

Today, as the founder of LB Strategies—a consultancy based in Saskatoon, SK, specializing in mastering the complex dynamics of external affairs—Lindsay, in partnership with Procido LLP, is dedicated to offering strategic insights in political and social risk management, government relations, regulatory and legislative affairs, public relations, and strategic planning. Her acute understanding of the nuanced stakeholder landscapes enables her to deliver customized solutions that align with corporate goals and mitigate risks.

Key Contributions and Areas of Expertise:

• Political and Social Risk Analysis: Mastering strategies to anticipate and manage risks, ensuring stakeholder confidence.
• Government Relations: Crafting and executing tailored engagement strategies for impactful advocacy and policy influence.
• Regulatory and Legislative Affairs: Navigating complex regulatory environments to align with business objectives.
• Public Relations: Leading dynamic campaigns to amplify organizational messages across diverse audiences.
• Strategic Planning: Developing and implementing comprehensive strategies to overcome challenges and achieve success.
• Fractional Management and Executive Advisory: Providing flexible, experienced leadership to support growing or dynamic organizations.

EDUCATION & PROFESSIONAL AFFILIATIONS

• Master’s Diploma in International Management (Business Administration) from Capilano University.
• BA in Latin American Studies with a Minor in International Relations from the University of British Columbia.
• Completed Governance Essentials Program at the Rotman School of Management, University of Toronto, and the Indigenous Canada certification from the University of Alberta.
• Active member of the Government Relations Institute of Canada (GRIC), International Association of Business Communicators (IABC), and Public Affairs Association of Canada (PAAC).
• Member of Government Relations Institute of Canada (GRIC)
• Member of International Association of Business Communicators (IABC)
• Member of Public Affairs Association of Canada (PAAC)

NOTABLE ACHIEVEMENTS                                                                             

• Chaired the 2016 Joint Public Advisory Committee for the Commission of Environmental Cooperation, pioneering the first traditional ecological knowledge panel.
• Influenced policy and strategic planning at continental levels, ensuring integration of JPAC advice into governmental operations across Canada, the U.S., and Mexico.
• Played a key role in securing significant regulatory amendments and financial incentives for sustainable development and innovation in the resources sector.

Lindsay Brumwell’s strategic foresight and innovative approaches have positioned her as a leader in navigating the complex interplay between business objectives and external affairs. Her commitment to excellence and her collaborative spirit makes her an invaluable asset to the legal team at Procido LLP and their clients, ensuring not just compliance but strategic advantage in today’s ever-evolving global landscape.